Monthly Archives: January 2015

Using a Mobile App Analytics Tool

analytics imageIf you have a mobile app which promotes your business, or if mobile app sales are your business, you need to know about the audience for your app. The easiest way to do this is by tracking the download statistics for your product. The way that you do this is with a mobile app analytics tool.

One of the things you can track is how many downloads of your app are occurring. This will show you how much money you’re making and what people think of your app. This shows you if your promotional efforts are working, since you will see how downloads are changing over time.

A good mobile app analytics tool will show you who is using your app as well as how and when they are using it. You need to know who your audience is if you are going to tweak your app to better suit them. Knowing how and when this target audience uses your app will also help in your ability to change your app appropriately.

You need a tool that is going to let you track what makes sense for your app. Every app has different objectives. If you have an online ordering app, for example, you need to track how many orders are placed and the size of those orders. If you have a casual game, though, obviously those metrics won’t apply; you’ll want to look at responsiveness to in-game ads.

You can get mobile analytics tools which have free versions or are entirely free to use. That way, you can figure out what tool is the best for your app and your needs without spending a whole lot of money. You can see the various features of paid tools by using the free version, or use a free app to see what features you need and then buy a tool to get the more powerful version of those features.

Using mobile analytics tools is a great way to track the usage of your app. You can see how many downloads your app is getting, along with who exactly is downloading your app and how they are using it. You also need to track the important metrics for your app and not pay for the features that you don’t need. Start with a free app and work out what you do need before you buy any expensive tools.

21 Jan 2015

Corporate Event Planning Tips That Will Make Your Next Event Great

event planningWhile event planning is always complicated, corporate event planning requires a special kind of finesse. You have to consider more than just the event itself; you have to think about how it impacts the company as well.

These tips will help you to plan an excellent event, and will help you to avoid many common pitfalls. With a little bit of extra planning, your company’s event should go off without a hitch.

Start Planning Far In Advance

Planning an event becomes more costly and more complicated the longer you wait. Planning ahead will allow you to book a desirable venue at an affordable price, and will ensure that you can hire the companies you want to. Ideally, you should start planning a major event at least one year in advance.

Set a Strict Budget

It’s easy to go overboard when planning an event, but going overboard when planning a corporate event can cause major problems. You’ll need to set a tight budget for your event, and will have to work hard to make sure you don’t exceed it.

In addition to your basic budget, you should allocate some extra spending money. That way, if you do run into additional or unexpected expenses, you can cover them without costing your company more.

Keep Extra Copies of All Contracts

Being able to document everything is an important part of corporate event planning. You need to be able to show how much money was spent, and what was your money was spent on. Make additional copies of all contracts and receipts, and store them in a safe place. This will also protect you if a vendor tries to break their contract.

Send Out Invitations Early

When it comes to corporate events, invitations should go out at least 3 weeks in advance. This is an important event, and you need to make sure that people have enough notice to attend it.

If your event is being held during a particularly busy time, such as the holiday season, you should consider sending out save the date cards several months in advance. You can then follow up with the actual invitation when the event’s date draws closer.

Plan the Seating Chart Carefully

Seating chart faux pas are easy to make, but they’re hard to get away with in the business world. Rather than planning the seating chart on your own, bring in several of your co-workers for assistance. They may be able to point out potential problems that you’re missing.

Feed Your Guests

Unless your event will be less than 2 hours long, your guests will need something to eat. A rule of thumb is that snacks should be offered for events between 2 and 4 hours, while meals should be offered for events that are longer. It’s a good idea to offer multiple types of food so that any dietary concerns will be addressed.

Don’t Forget About Parking

Many people get so focused on corporate event planning that they forget one of the most important details: parking. Make sure that your venue provides ample parking for your guests. If there’s not enough parking, make sure you make alternate accommodations. The last thing you want to do is strand your guests without a place to park.

Make Contingency Plans

In an ideal world, your event would go off without a hitch, but in reality, things don’t always happen smoothly. Make sure you have backup plans in case of illness, poor weather, or some kind of disasters. You should make sure your vendor contracts account for this as well.

12 Jan 2015