If you have a mobile app which promotes your business, or if mobile app sales are your business, you need to know about the audience for your app. The easiest way to do this is by tracking the download statistics for your product. The way that you do this is with a mobile app analytics tool.
One of the things you can track is how many downloads of your app are occurring. This will show you how much money you’re making and what people think of your app. This shows you if your promotional efforts are working, since you will see how downloads are changing over time.
A good mobile app analytics tool will show you who is using your app as well as how and when they are using it. You need to know who your audience is if you are going to tweak your app to better suit them. Knowing how and when this target audience uses your app will also help in your ability to change your app appropriately.
You need a tool that is going to let you track what makes sense for your app. Every app has different objectives. If you have an online ordering app, for example, you need to track how many orders are placed and the size of those orders. If you have a casual game, though, obviously those metrics won’t apply; you’ll want to look at responsiveness to in-game ads.
You can get mobile analytics tools which have free versions or are entirely free to use. That way, you can figure out what tool is the best for your app and your needs without spending a whole lot of money. You can see the various features of paid tools by using the free version, or use a free app to see what features you need and then buy a tool to get the more powerful version of those features.
Using mobile analytics tools is a great way to track the usage of your app. You can see how many downloads your app is getting, along with who exactly is downloading your app and how they are using it. You also need to track the important metrics for your app and not pay for the features that you don’t need. Start with a free app and work out what you do need before you buy any expensive tools.
21 Jan 2015