Monthly Archives: March 2015

Tips On Marketing A Mobile App

picture mobile smart phoneApart from creating a mobile app it’s equally important to market the application created. The process of marketing sometimes is very challenging. For simplification, it is necessary to visit an App store. It gives an opportunity to include an app therein.

There are several applications found in the market. Therefore, it is essential to ensure that the app created gets proper attention. The following are tips on marketing a mobile app.

1. Uniqueness- The app created should be unique and original to be able to fetch a good market. The developer can come out with a new app or enhance an existing one to be unique.

In the case of improvement of an existing app, it is important to study the app and try to include the things that are missing to make it better than before. When an exclusive feature is added to the app, there are a lot of chances that more customers will be attracted to it.

2. Website- website is the best marketing tool for products. After creating a website, the products should be presented in an attractive way. This will ensure that there are more visitors to the site therefore creating a good marketing ground. It is important to give proper information about the app to enable the people understand the reason they need to buy the app.

3. Blogging- Nice blogs can be essential in marketing a mobile app. The blogs used should regularly be updated before presenting it to the targeted group. There is always a good relationship between social media and the blogosphere. The blogs have ability to generate traffic therefore they can be very useful.

4. Tweeting- Twitter can be another useful tool for marketing products. It creates grounds with a lot of attention cheaply. What is essential is to introduce the product then letting it be a topic for people to discuss. There should be proper planning to convince many people about the advantages of getting the product.

There are always maximum number of characters that should be used in twitter hence it is important to limit the descriptive words used in the product. To attract more people and to ensure that it is a topic to be talked about for a long time, humor, and casual conversation can be used to present the app.

In conclusion, there are no perfect methods to assure complete success, but the tips on marketing a mobile app given can increase the chances of positive results with less effort applied.

31 Mar 2015

Benefits Of Having A Corporate Event Planner

corporate event pictureWorking for a major company does have some perks. However, the perks from these companies may be limited at first, once people start to work at the company for a longer time period they start to see the perks coming out. One of these perks that a lot of companies offer is the different types of events for employees. The main difference is some of the larger companies know the benefits of having a corporate event planner to handle the events for them, which makes it even better for the employees. Here are some of the benefits of having these planners on staff for a major corporation.

Securing of a site well in advance of the event. Most of the time, if their is not someone in this type of position at the company, their is a good chance of the event not being booked in the right location. That is because people get busy and forget to book the location in time, but also because people start to get overwhelmed with all that goes into the planning of the event and forgets this minor detail.

Organization of the food and entertainment is something else the planners are able to do for the company. The hardest thing to secure for a lot of these events is the different food or entertainment that will be present. With these planners in place, they are going to know where to turn to get both of these items taken care of, but get them taken care of well in advance of the event.

Handler of the problems that comes up at the event. If the company relies on several different individuals to take care of the issue, they may have problems at the location and no one is available to take responsibility for the problem. With these planners, they are on site and can easily handle the problems that come up.

As many people have found out, it is very easy for them to work at a major corporation and not understand all the perks of their job until well after they have been their for a while. However, if people know about the different events, they will often find the major corporations have someone in the company that is a corporate event planner. Once people know the benefits of having one of these planners, they will not gripe about what they perceive as these individuals not doing any work.

26 Mar 2015

Using Mobile Device Analytics To Help Your Busniess Succeed

mobile deviceJust a few decades ago, the most prominent way for people to advertise any of the products and services that they had to offer was to use traditional forms of advertising. This would be in magazines, newspapers, or even flyers around town, making their ability to target specific audiences very limited. Those that were experts at advertising nationwide were able to spend tens of thousands of dollars in order to generate the information necessary to determine which advertisements were working the best. Today, it’s much easier, and also much more cost-effective, to use different forms of online and mobile advertising. For those that have done advertising on the web, using Facebook or Google, you understand how important analytics is in determining which ads are performing the best. The same is true for mobile advertising, and mobile device analytics is slowly becoming one of the best ways to find out which people using smart phones are purchasing your products at the highest levels.

What Information Do You Get With Mobile Device Analytics?

There is quite a bit of information that you can get from mobile analytics. For instance, they can tell you where the person is from that has made the purchase, their age, gender, where they live, the amount of time that they spent on your website before making the purchase, and quite a bit of other useful information. There are many companies that provide the services, with the most expensive typically providing the most information. Once you have become adept at looking at the info that is retrieved from these mobile device analytic companies, you can start to hone your advertising, making sure that your advertising dollar is well spent with every campaign that you set up.

Profiting With Mobile Analytics

The easiest way to make money from the information that is provided by mobile analytics is to do split testing campaigns. By looking at which one performs the best, by making subtle changes on your advertisements, you can then determine which one to rollout with your advertising money. Part of this determination is made from the information that you will receive from the mobile analytic companies. By setting up the demographics of your advertising campaign based upon the data that is provided, you can feel confident that every campaign that you start is going to lead to profitability, to some degree, based upon having this inside information.

13 Mar 2015

Finding The Best Mobile Marketing Services Around

mobile phone pictureIf you want your business to succeed, you need to make sure that you reach as many people as possible with your marketing campaign. Otherwise, you could be missing out on many potential customers. You have to spend some time learning about the best ways to get your message out there so that people are aware of your products and services.

These days, with so many people relying on smartphones and other mobile devices, it is important to find the best mobile marketing services around. Only with these services can you hope to reach the critical mass of people who get most of their information through these devices.

It is not enough in the modern world to rely on traditional marketing techniques, such as the use of TV commercials, print ads, and direct mail flyers. While these can still be effective, they do not work nearly as well and require a greater investment of resources for a less certain return.

By increasing the amount of energy you devote to mobile marketing, you can dramatically increase the return on your investment. In many cases, you will actually be able to reduce the amount that you spend on marketing. This is because focusing on mobile marketing services makes your efforts a lot more efficient.

For example, by focusing on mobile devices you can create targeted marketing campaigns that are designed to appeal to a specific group of customers. While each of these groups may be smaller, with the right marketing materials you can realize a very high conversion rate. In many cases, such focused campaigns will yield much greater returns than a more traditional scatter-short approach.

You can also communicate with your customers at any time of day, no matter where they may be, when you use mobile marketing. You do not have to hope that they turn on the TV or pick up the newspaper. Instead, you can send them targeted messages that they will want to open right away. Using this type of marketing dramatically reduces the role that fortune plays in determining your success or failure.

As you can see, the use of mobile marketing is becoming increasingly important in today’s interconnected, always-on world. If you do not start focusing on this approach, you will start to fall behind your competition. Be sure to invest in these services so that you can maintain your position in your niche.

10 Mar 2015

Event Planning Companies For Social And Business Events

corporate event planningOne of the most difficult things that a person can do is try to plan some type of social or business event when they have no prior experience. It’s difficult to know exactly how to set everything up, where to get the best caterer, and how to organize everything so that the day goes smoothly without any type of negative incident. That’s why catering companies are so popular today because of this inability of most people to organize these events. This is how you can find the best company that can suit your needs, and do so for an affordable price.

What Event Planning Companies Actually Do

The companies that undertake these seemingly difficult events, making them happen as if they require no thought at all, have been doing this for years in most cases, and are skilled at handling any type of event, plus have the contacts that they can call. If you are planning a wedding, for instance, you are going to need to know who to call in order to reserve the church, the reception party building, and the printer who will provide you with the invitations. All of these things can be handled by those that already do this for a living, have business relationships with professionals in the area, and can quickly devise a plan of action that will be to your liking.

Finding The Cheapest Company

In order to find a company that is both affordable and reliable, a little bit of research needs to be undertaken. An example of this would be going on the Internet, looking at the reviews that people have provided in regard to experiences that they have had with certain companies. The ones that have the best experiences, these are the companies that seem to be doing an excellent job, and will probably do the same for you. It will take less than an hour to go through most of the companies that are in your urban or rural area, leading you to the best and most cost-effective choice when it comes to local catering companies.

Now that you have a better idea of what these companies do that planned events on a regular basis, you can quickly find one that can help you with yours, no matter what type of event you are planning. It’s always better to get professional help, especially when you have never done something like this before. Use these tips to save money, and get the job done, by hiring one of the many event planning companies Chicago in your area today.

09 Mar 2015